Section 1: Screening & Demographics
第1部分：篩查和人口統(tǒng)計(jì)
1.How long have you been using Amazon?
你使用亞馬遜多久了？
What is your age group?/.你的年齡組是什么？
Section 2: Usage of Recommendations
第2部分：AI大數(shù)據(jù)推薦的使用
5.I often interact with product recommendations on Amazon.
我經(jīng)常觀看亞馬遜上的推薦產(chǎn)品
6.I have purchased products based on Amazon’s recommendations.
我根據(jù)亞馬遜的推薦購買了產(chǎn)品
7.Amazon’s recommendations are relevant to my preferences.
亞馬遜的推薦與我的喜好有關(guān)
8.I rely more on recommendations now than when I first used Amazon.
與我第一次使用亞馬遜時(shí)相比，我現(xiàn)在更依賴推薦。
Section 3: Satisfaction
第3部分：滿意度
9.Amazon’s recommendations help me find what I want more efficiently.
亞馬遜的推薦幫助我更有效地找到我想要的東西。
10.Recommendations improve my overall shopping experience.
建議改善了我的整體購物體驗(yàn)。
11.I rarely feel that Amazon’s recommendations are irrelevant.
我覺得亞馬遜的推薦是有相關(guān)的。
12.I am satisfied with the purchases made based on recommendations.
我對根據(jù)推薦進(jìn)行的購買感到滿意。
Section 4: Emotional Connection
第4部分：情感聯(lián)系
13.I feel Amazon understands my personal preferences.
我覺得亞馬遜了解我的個(gè)人喜好。
14.Personalized recommendations make me feel recognized.
個(gè)性化推薦讓我感到被認(rèn)可。
15.I feel emotionally connected to the Amazon brand.
我覺得在情感上與亞馬遜品牌有聯(lián)系。
16.I associate Amazon with convenience and intelligence.
亞馬遜讓我聯(lián)想到了便利和科技。
17.Seeing relevant products makes me more positive about Amazon.
看到推薦的相關(guān)產(chǎn)品讓我對亞馬遜更加積極。
Section 5: Brand Loyalty
第5部分：品牌忠誠度
18.I am likely to continue using Amazon in the future.
我將來可能會繼續(xù)使用亞馬遜。
19.I would recommend Amazon to friends or family.
我會向朋友或家人推薦亞馬遜。
20.Amazon’s recommendation system increases my brand loyalty.
亞馬遜的推薦系統(tǒng)提高了我的品牌忠誠度。
21.I prefer Amazon over other platforms because of its personalization.
比起其他平臺，我更喜歡亞馬遜因?yàn)樗膫€(gè)性化推薦。
22.Without recommendations, my Amazon experience would worsen.
如果沒有個(gè)性化推薦，我的亞馬遜體驗(yàn)會不好。
Section 6: Privacy and Intrusiveness
第6部分：隱私和侵入性
23.I am comfortable with Amazon collecting my browsing and purchase data.
我對亞馬遜收集我的瀏覽和購買數(shù)據(jù)感到滿意。
24.I sometimes feel like I am being watched by Amazon.
我有時(shí)覺得亞馬遜在監(jiān)視我。
25.I am concerned about how much Amazon knows about me.
我擔(dān)心亞馬遜對我了解的程度。
26.I would prefer to opt out of recommendations if possible.
如果可能的話，我更愿意選擇不使用個(gè)性化推薦。
27.I am okay sharing my privacy and preference in exchange for personalized service.
我可以分享我的隱私和偏好來換取個(gè)性化服務(wù)。