This questionnaire aims to study the impact of discount prices and discount methods of chain coffee on customer satisfaction. Cotti and Luckin are leading chain coffee brands. Studying appropriate discounts and methods can determine a better competitive approach rather than just a price war.
本文為匿名調(diào)查，所有收集到的數(shù)據(jù)都會(huì)保密處理，在研究結(jié)束后進(jìn)行銷毀。This article is an anonymous survey. All the collected data will be processed confidentially and destroyed after the research is completed.
開始此問卷調(diào)查表明同意研究人員使用該數(shù)據(jù)。Starting this questionnaire survey indicates consent to the researchers' use of the data.
感謝你的幫助! Thank you for your help!!!
Your gender 您的性別： Male 男 Female 女 Unwilling to disclose 不愿意透露
您的年齡段： 18歲以下 18~25 26~30 31~40 Over 41
Your occupation is 你的職業(yè)是：
Student 學(xué)生 Employee 員工 Free-Lancer 自由工作者 Other 其他
Monthly income is 每月收入是多少（包含大學(xué)生生活費(fèi)）： least than 1500 少于1500 1500-3000 3000-4500 More than 4500 多于4500
When was the last time you purchased a Cotti coffee? 你上一次購(gòu)買庫(kù)迪咖啡是什么時(shí)候? 1天前 1 day ago 1周前 1 week ago 1個(gè)月前 1 month ago 3個(gè)月前 3 months ago 6個(gè)月前 6 months ago
If the price of Cotti Coffee is lower than 9.9 yuan, will you increase your purchase frequency? 如果庫(kù)迪咖啡的價(jià)格比9.9元還要低，你會(huì)增加購(gòu)買頻率嗎 Would it make you feel dissatisfied if the discounts on Cotti's Coffee were reduced and the price increased to an average of 13yuan a cup? 不一定每天都有9.9元券，如果庫(kù)迪咖啡的折扣減少，漲價(jià)到平均13元一杯，會(huì)讓你感覺到不滿意（不想購(gòu)買）嗎？ What aspect of Cotti Coffee do you find most satisfying? 庫(kù)迪咖啡最讓你滿意的是哪一點(diǎn)？ Affordable prices 實(shí)惠的價(jià)格 Good taste 不錯(cuò)的口味（品質(zhì)） Many stores for convenience 門店多，便利性高 Co-branding with games or movies 和游戲或電影聯(lián)名 Great service 良好的服務(wù)
Does the original price of Codi Coffee marked at over 30 yuan and its sale at a discount of 9.9 yuan make you feel like you've made a huge profit and want to have a few more cups? 庫(kù)迪咖啡標(biāo)注的30+元的原價(jià)并以9.9元的折扣賣出，會(huì)讓你感覺到“賺大發(fā)”和“想多喝幾杯”嗎？ What do you think of the quality of Cotti Coffee? 你認(rèn)為庫(kù)迪咖啡的品質(zhì)怎么樣？ Does the original price labeled for Cuddy's Coffee give you a sense of the quality of the coffee? (Do you believe there is a link between original price and quality) 庫(kù)迪咖啡標(biāo)注的原價(jià)是否能讓您感覺到咖啡的質(zhì)量？ （您是否認(rèn)為原價(jià)與質(zhì)量之間存在聯(lián)系） How do you judge the quality of coffee? 你是如何判斷咖啡的品質(zhì)的？ 咖啡的原價(jià)格（不同口味可能有30、35、38元的價(jià)格） 都以折扣價(jià)的9.9元作為判斷標(biāo)準(zhǔn) 通過產(chǎn)品名稱自己判斷
Which discount method would you prefer for Cotti Coffee? 你更希望庫(kù)迪咖啡是哪種折扣方式？ 保持長(zhǎng)期 9.9元 領(lǐng)取優(yōu)惠券（每天都有） 會(huì)員積分制（折扣力度與9.9元相等） 買一送一
If your coupon is about to expire soon, would you want to use this coupon? 如果你的優(yōu)惠券馬上就要到期了，你會(huì)想使用這張優(yōu)惠券嗎？ 會(huì)，為什么？yes 不會(huì)，為什么？no
If you suddenly find out today that you have two 9.9-yuan coupons for today, would you drink two by yourself or use it with your friends? 如果今天你突然發(fā)現(xiàn)你今天有兩杯9.9元的優(yōu)惠券，你會(huì)自己喝兩杯或者拉你的朋友一起使用它嗎？ 會(huì) yes 不會(huì) no