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Cotti 庫迪咖啡折扣策略和顧客滿意度調查

This questionnaire aims to study the impact of discount prices and discount methods of chain coffee on customer satisfaction. Cotti and Luckin are leading chain coffee brands. Studying appropriate discounts and methods can determine a better competitive approach rather than just a price war.
本文為匿名調查,所有收集到的數據都會保密處理,在研究結束后進行銷毀。This article is an anonymous survey. All the collected data will be processed confidentially and destroyed after the research is completed.
開始此問卷調查表明同意研究人員使用該數據。Starting this questionnaire survey indicates consent to the researchers' use of the data.
感謝你的幫助!  Thank you for your help!!!
Your gender 您的性別:
您的年齡段:
Your occupation is 你的職業是:
Monthly income is 每月收入是多少(包含大學生生活費):
When was the last time you purchased a Cotti coffee? 你上一次購買庫迪咖啡是什么時候?
If the price of Cotti Coffee is lower than 9.9 yuan, will you increase your purchase frequency? 如果庫迪咖啡的價格比9.9元還要低,你會增加購買頻率嗎
Would it make you feel dissatisfied if the discounts on Cotti's Coffee were reduced and the price increased to an average of 13yuan a cup? 不一定每天都有9.9元券,如果庫迪咖啡的折扣減少,漲價到平均13元一杯,會讓你感覺到不滿意(不想購買)嗎?
What aspect of Cotti Coffee do you find most satisfying? 庫迪咖啡最讓你滿意的是哪一點?
Does the original price of Codi Coffee marked at over 30 yuan and its sale at a discount of 9.9 yuan make you feel like you've made a huge profit and want to have a few more cups? 庫迪咖啡標注的30+元的原價并以9.9元的折扣賣出,會讓你感覺到“賺大發”和“想多喝幾杯”嗎?
What do you think of the quality of Cotti Coffee? 你認為庫迪咖啡的品質怎么樣?
Does the original price labeled for Cuddy's Coffee give you a sense of the quality of the coffee? (Do you believe there is a link between original price and quality)  庫迪咖啡標注的原價是否能讓您感覺到咖啡的質量? (您是否認為原價與質量之間存在聯系)
How do you judge the quality of coffee? 你是如何判斷咖啡的品質的?
Which discount method would you prefer for Cotti Coffee? 你更希望庫迪咖啡是哪種折扣方式?
If your coupon is about to expire soon, would you want to use this coupon? 如果你的優惠券馬上就要到期了,你會想使用這張優惠券嗎?
If you suddenly find out today that you have two 9.9-yuan coupons for today, would you drink two by yourself or use it with your friends? 如果今天你突然發現你今天有兩杯9.9元的優惠券,你會自己喝兩杯或者拉你的朋友一起使用它嗎?
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